Global Rental Alliance creates ‘benefits of rental’ tool

11 April 2023

GRA poster Photo: GRA

The Global Rental Alliance has launched a new tool to promote the equipment rental business to customers.

The ‘Reasons to Rent, Reasons to Hire’ poster - which can be found here -  is based on existing documents from HRIA (Hire and Rental Industry Association of Australia) and the European Rental Association (ERA).

It describes the benefits of rental in terms of finance, equipment, service, safety and security, and sustainability. It can be used free of charge by equipment rental companies or rental associations.

The Global Rental Alliance is a confederation of rental associations around the world, comprising organisations from Canada, UK, Japan, Europe, Brazil, India, Australia and New Zealand.

For more on the GRA, see its website,, or contact the ERA Secretariat at

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
MCS launches QR code functionality
QR code offers immidiate access to essential data
Kubota to consolidate two U.S. subsidiaries
Company plans to consolidate its two Georgia-based manufacturing operations into one
CECE joins transatlantic call for end to EU/US steel tariffs
Industry bodies rally as steel and aircraft dispute threatens to be renewed
Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail:
Lewis Tyler
Lewis Tyler Editor Tel: 44 (0)1892 786285 E-mail: