Genie redesigns website

By Lindsey Anderson14 August 2014

Genie has redesigned and revamped its North American website. The new www.genielift.com now features responsive actions, which make it easier to navigate, espeically on mobile devices.
“We consistently hear that our website has to be a productivity tool for very busy people. We redesigned our site for those who need equipment information at their fingertips,” said Karen Stash, senior Director of marketing and product management, Terex Aerial Work Platforms. “Whether you visit on your tablet, phone or computer, the responsive Genielift.com will work with your device of choice.”
Genie has redesigned its website to make it easier for visitors to navigate through via less clicks and reduced page load times. New features include: phone icon located at the top of the home page which allows field service technicians to make a call with one click while another icon takes them directly to Genie service manuals. Product guides are easier to access, Stash said, and are enhanced with graphics to help them better identify products and specifications.
“This is just the first step,” said Stash. “We will continue to deliver an industry-leading experience on our website. Our focus will always be geared toward the customer, providing fast, easy access to information so equipment professionals are more productive.”
MAGAZINE
NEWSLETTER
Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
New battery storage systems from Aggreko
Batteries offer 40-50% reductions in fuel costs and emissions
Speedy trading update points to growth
UK rental company maintains “positive trading momentum” 
Herc posts upbeat Q2 and H1 2021 results
Planned market expansion supported by strong rental market and rising CapEx
CONNECT WITH THE TEAM
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail: murray.pollok@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com
CONNECT WITH SOCIAL MEDIA