Gary Coke to retire from AXCS

AXCS Equipment has announced the upcoming retirement of Gary Coke, Regional Sales Manager for the US South Central Region.

A veteran of more than 30 years in the access equipment industry, Coke has been a trusted partner and respected voice across the rental and construction sectors, said AXCS.

Gary Coke will retire from AXCS next year. (Image: AXCS).

Throughout his career, he has earned a reputation for his deep product knowledge, dedication to customer relationships, and commitment to integrity and service, added the company.

Coke will continue in his role until the end of 2025 and then will remain with the company until 31 March next year to support the transition of his customer accounts and ensure a smooth handoff to his successor.

Formally Custom Equipment, the company rebranded as AXCS Equipment in 2025 and provides a range of articulated booms, scissor lifts, telehandlers, and vertical masts with a focus on the rental industry.

Coke commented, “It’s been a privilege to represent this company and this industry for so many years. I’ve had the opportunity to work with exceptional people — customers, colleagues, and friends — and I’m proud of what we’ve accomplished together. I look forward to watching AXCS continue to grow and innovate in the years ahead.”

David Porter, Vice President of Sales for AXCS Equipment, expressed his appreciation for Coke’s contributions.“Few individuals leave the kind of legacy Gary has. His professionalism, relationships, and leadership have helped set the standard for how AXCS engages with its customers. We are deeply grateful for his years of dedication and wish him all the best in this next chapter.”