Finning makes senior finance appointment
27 June 2025

Finning International has appointed David Primrose as executive vice president and chief financial officer (CFO).
Primrose is a chartered professional accountant and has held a range of senior executive roles at Finning, including president of Finning Canada, managing director for Finning UK and Ireland, executive vice president of Mining for Finning Canada, and senior vice president of Human Resources for Finning International.
Primrose, who currently serves as executive vice president and chief development officer, will retain responsibility for his existing business support functions in addition to his new role.
The leadership change follows the decision of outgoing CFO Greg Palaschuk to leave the company to pursue a new opportunity in the financial services sector in Toronto.
He will remain with Finning until July 31, 2025, in an advisory capacity to support a smooth transition, including the completion of the company’s second quarter and the anticipated closing of the 4Refuel sale.
Kevin Parkes, president and CEO of Finning, said, “Since joining Finning in 2014, Greg has made a positive impact on our company. For more than five years as CFO, Greg helped develop and drive the execution of our strategy, improve our earnings capacity and has developed a strong finance team to support Dave with his added responsibilities. We are thankful for Greg’s contributions and wish him well in his next opportunity.”
“Dave has held several senior management roles over his 36-year career at Finning and is well positioned to continue to drive the execution of our strategy and financial results. We will continue to simplify our organisational structure and Dave’s extensive and diverse experience throughout Finning will help drive these changes.”
Finning said the appointment is part of its ongoing succession planning strategy announced last year and aligns with its broader efforts to streamline the organisation and drive performance.
The succession plan saw Tim Ferwerda take the role of president of Finning Canada, while Gary Megarrell assumed the role of managing director of Finning UK and Ireland.
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