Fame sharpens focus of ERP software

Fame Intelligence, the US supplier of ERP software systems to rental and other asset-owning companies, has rebranded to Fame and redefined its target markets.

Its products will now be focused on four segments: contractor-owned rental operations, industrial equipment rental companies, manufacturers with field service, and material suppliers with installation and maintenance services.

Fame, which is based in Westport, Connecticut, said these segments have multiple revenue streams - combining field services, inventory supply, sales and rental - and had historically been underserved “by both narrow point solutions and generalised ERP suites.”

Dashboard on Fame’s ERP Cloud software.

Joe Lewis, CEO of Fame, said; “For too long, industrial operators running multi-revenue businesses have been forced to stitch together five or six disconnected tools just to keep the lights on.

“Our customers don’t just rent, or just sell, or just service—they do all of it, every day. The new brand reflects what we’ve always been: the cloud platform built for how these businesses actually run.”

The company said its ERP unifies assets, inventory, logistics, maintenance, sales, jobs, vdprojects, and rentals into a single system.

“This rebrand isn’t cosmetic—it’s a clarity move,” said Lewis. “We know exactly who we serve, we know what they need, and we’ve built a modern cloud platform that delivers it.”

The software includes integrations with Samsara, Rouse Analytics, LHP Telematics, eBizCharge and Avalara.