Executive Hire Show 2021 cancelled

By Leila Steed10 February 2021

The 2021 edition of the Executive Hire Show (ESH) has been pushed back a full year to February 2022, as a result of the pandemic.

Executive Hire Show

The annual event was due to run from the 28 to 29 April this year, after being pushed back from its original February 2021 date.

It will now take place between the 9 and 10 February 2022 at the Ricoh Arena in Coventry, UK.

Chris Moore, Publishing and Events Director for the Executive Hire Show, said, “It is with heavy hearts that we decided to move the event to 2022. Having surveyed our loyal exhibitors, this decision received the majority vote.

“We investigated all possibilities to stage the Show in 2021, but the unpredictable nature of COVID-19 and ongoing uncertainties have made our decision unavoidable. We are 100% committed to supporting our exhibitors, visitors, and other personnel associated with hosting the event – their health, safety, and wellbeing must be our number one priority.”

The event, which is open to hire executives from the UK and Ireland and attracts hire industry visitors from across Europe, was cancelled after a survey of its exhibitors and key visitors revealed that 60% wanted to postpone show.

Moore said, “Many of our customers told us that they have new products launching later this year, and we have exciting new plans to help them connect with our audience of active and engaged hirers.

“In the meantime, we have freshened up our media and marketing portfolio and widened the opportunities available to our partners reflecting emerging technologies, innovative products, and the type of equipment that hirers are buying now. Secondly, later this year, we will hold a series of hire industry webinar events, using digital channels to help companies launch their new products.

“And finally, when Lockdown restrictions allow, we’re planning new-look Executive Hire Roadshows for Scotland (October) and the South–West (December). These events will be less formal and more focused on new products and Show-only deals of the day.”

Moore added that the 2022 edition of show would be a “blockbuster event” and that, in the meantime, the EHS would continue to update exhibitors and visitors with information on product launches and hire news via its website and social media channels.

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