ERA welcomes Lectura, MachineMax and MHM Group

By Belinda Smart10 November 2021

Last week, the ERA Secretariat informed the ERA Rental Weekly’s readers that five new members had just joined the association and introduced two of those companies, GemOne and HSO Innovation.

Today, we are pleased to welcome Lectura, Machine Max and MHM Group. All have joined ERA as associate members.

Lectura GmbH Verlag is a German family business, founded in 1984, that provides the largest companies in the industry with machinery data. Their database contains information and data on around 150,000 heavy machinery models and provides appraisals of used machines through their online tools and digital solutions.

Their extensive database of equipment information attracts 600,000 professional visitors every month when researching machinery before making their purchase decision. Their web portal Lectura Press provides the latest news from the heavy machinery industry.

For more information about Lectura, please visit their website,

MachineMax Ltd is a UK telematics solution company, providing an equipment management platform for off-highway heavy equipment users to maximise the profitability of their fleet. Leveraging Internet of Things technology, MachineMax is a machine analytics service that helps construction and mining companies maximise profitability by increasing machine utilisation and reducing fuel consumption and CO2 footprint.

For more information about Machine Max Ltd, please visit their website,

MHM Group Ltd is a UK manufacturer based in Wales. MHM was incorporated in early 2010 and has grown into a leading supplier of power generation, solar-hybrid-generators, fuel storage, lighting towers, engine drive welders and product related accessories to the UK and Irish rental markets for both purchase and rehire.

All MHM products are manufactured in the purpose built Tekno Proget factory near Milan, Italy. The complete range of MHM equipment is available to rent, but only to genuine equipment rental organisations holding a current membership of an accredited hire industry trade body.

For more information about MHM Group Ltd, please visit their website,

If you are interested in becoming an ERA member, please contact the ERA team at

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Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail:
Belinda Smart
Belinda Smart Editor Tel: 44 (0)1892 786209 E-mail: