ERA launches project on impact of digitalisation on rental

Belinda Smart

13 October 2021

The commercial landscape is being transformed by the impact of digitisation and the ‎virtual delivery of products and services. This transformation has accelerated ‎during the COVID-19 pandemic with physical facilities such as shops, showrooms and ‎rental locations being either closed or severely limited in their ability ‎to engage with customers in a traditional business model.

This ‎has led to a rapid rise in online business models and significant ‎challenges for those businesses that have not embraced new digital ways of ‎trading. ‎

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