Equippo chases unicorn status
19 April 2022
Michael Rohmeder, co-founder and CEO of used equipment portal start-up Equippo is hoping that the company’s latest funding round will help it achieve ‘unicorn’ status. Lucy Barnard finds out how.
Every time Michael Rohmeder gives an interview, his used construction equipment online marketplace Equippo is compared with another tech start-up.
In Colombia, La Republica called it “the Uber of machinery,” in Germany, Business Insider dubbed it “Zalando for excavators.” And in Switzerland, Zurich-based daily newspaper Tag Anzeiger…
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