Electric, agile, and global: LiuGong’s new president sets sights on growing sales to rental firms

Neil Gerrard Senior Editor, Construction Briefing

05 August 2025

As LiuGong enters a new era of leadership, the Chinese OEM is sharpening its focus on international markets, electrification, and local support - priorities that align closely with the needs of rental businesses around the world. Neil Gerrard went to China to find out more.

Luo Guobing, stepped up to the role of LiuGong’s president and vice chairman in May. Photo: LiuGong

Once a modest regional player offering a limited range of wheel loaders, LiuGong has grown into one of China’s most formidable names in construction equipment manufacturing.

Over the past decade, LiuGong’s revenue has more than doubled, from US$1.7bn in 2015 to US$4.2bn, ranking 18th in the latest Yellow Table.

For…

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