Easy Lift expands in Nordic countries

Easy Lift has formed a new sales and service partnership in Finland with Simeri, which will see the Italian spider lift manufacturer strengthen its presence in Finland and the Nordic countries.

Simeri is already active in the sale, rental, maintenance and inspection of aerial platforms and has now added distribution of Easy Lift products to its portfolio.

Founded in 1995, Simeri is part of the Finnsiirto group and has more than 50 employees, nine branches, and offers a wide range of new and used machines, along with 24-hour nationwide service provision.

The collaboration came into effect in February, with Simeri introducing a number of Finnish rental companies to the Easy Lift brand during Bauma, in April, with the first sales completed over the following months.

Among the first machines sold was an R160 to Vatupassi, one of the largest rental companies in Finland, with a second units going to a major construction company.

In another deal, a fully electric R210BA was purchased by cruise line company Royal Caribbean Cruisers.

R210BA on one of Royal Caribbean Cruisers’ ships.

“Thanks to the support of a structured partner like Simeri, Easy Lift can count on a solid, competent and well-established network in the territory, able to effectively promote the technical characteristics and added value of its platforms.”

Simeri will count on the support of Easy Lift for training of sales and after sales staff.

At the end of August Simeri will exhibit Easy Lift crawler platforms at the Maxpo fair, the largest exhibition in Finland for earthmoving and environmental maintenance machinery, held in Hyvinkää.

Simeri also has an office in Estonia and after an initial focus on the Finnish market, the next step will be to promote Easy Lifts in the Estonian market.

“The partnership with Simeri Oy represents a strategic step for Easy Lift to strengthen its presence in the Nordic countries, expanding the distribution and assistance network and ensuring a high-quality service even in the most demanding areas of the European continent,” added Easy Lift.

Easy Lift RA21 on full release Lift was first shown at Bauma this year