DOZR appointment to “ignite expansion”

Kathryn Kennedy, chief growth officer, DOZR.

Online heavy equipment rental platform DOZR has appointed Kathryn Kennedy as its chief growth officer.

Kennedy was most recently head of global customer growth & acquisition at retail giant Wayfair, where she oversaw initiatives to grow and enhance customer acquisition and retention strategies.

She has also spent time with Amazon as chief marketing officer for its Prime Video service and online retailer Zulily where she held the position of vice president of marketing. 

DOZR said her appointment marks a “significant milestone” in its goals to innovate and further expand into the construction equipment rental market.

The company added that the move will leave it “poised to accelerate growth and deliver unparalleled value to customers and partners alike.”

Kennedy said, “I am excited to join DOZR at such a pivotal moment in its growth trajectory. The company has already established itself as a leader in the heavy equipment rental space, and I look forward to working with the talented team to unlock new opportunities and drive sustainable growth.

“Together, we will leverage data-driven strategies and innovative approaches to further enhance the customer experience and solidify DOZR’s position as the preferred choice for heavy equipment rentals.”

Kevin Forestell, CEO of DOZR, added, “We are thrilled to welcome Kathryn Kennedy to the DOZR team as our Chief Growth Officer. Kathryn’s exceptional track record in driving growth and her deep understanding of customer acquisition strategies make her the ideal leader to spearhead our expansion efforts. Her insights and expertise will be invaluable as we continue to scale our business and deliver exceptional value to our customers.”

US-based DOZR is an online provider of equipment that aggregates equipment pricing and availability from rental companies across North America. Its fleet includes landscaping, earthmoving, compaction and aerial platforms.