Custom Equipment celebrates milestone

By Lindsey Anderson13 December 2018

Steve Kissinger, left, and Martin Starck.

Custom Equipment LLC has produced its 10,000th Hy-Brid Lift. Rental company Lift Works, Inc. purchased the 10,000th unit and was also the company that purchased Hy-Brid’s first HB-1030 lift in 2004.

“I’m extremely proud of our growth,” said Steve Kissinger, Custom Equipment’s founder. “I knew there was a need in the industry, but I had no idea how large that demand was. We started by offering one model and selling fewer than 100 units per year. As of last year, we offered six models that are sold worldwide. We’ve improved the lifts as we’ve grown, listening to the needs of our customers by adding productivity features such as USB ports, tool holders and parts trays. We also have made changes to improve the ROI for our customers.”

Custom Equipment was started in 1981 by Steve and Lynn Kissinger in West Bend, WI. In 2004, Custom Equipment designed and started manufacturing the HB-1030 Hy-Brid Lift. The HB-1030 is a low-level scissor lift with a working height of up to 16 feet. Lift Works, Inc. bought the first one. The original is still in their fleet today, nearly 15 years later. 

“Customers love these lifts, and we’re so pleased with our experience with Custom Equipment,” said Martin Starck, Lift Works, Inc. president and owner. “The compact size and high lifting capacity are the reason we’ve purchased them in the past, and the reason we’ll continue to do so.”

As for the future of Hy-Brid Lifts, Kissinger said continued growth can be expected, with new product lines and innovative products, all while maintaining their commitment to customer service. 

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