Cooper and Skyjack partner for community

Cooper Equipment Rentals Limited has partnered with Skyjack to launch a range of ‘golden’ new products as part of the company’s fifth annual Golden Equipment campaign, which raises money for local community initiatives with a spotlight on children’s and family mental health.

Skyjack and Cooper Equipment Rentals’ special, gilded telehandlers. (Photo: Skyjack)

The gilded pieces include nine new gold telehandlers, a gold trench shield and a golden pump. The new units rolled out nationwide beginning January 6.

The Golden Equipment campaign was first launched in January 2022 as part of Cooper’s 50th anniversary celebration. Since then, it has raised over $575,000 for local charities. The campaign originally featured eight golden excavators, one for each region Cooper serves, along with a golden trench shield and pump.

As Cooper continues to expand its fleet, the company is retiring the current golden excavators and transitioning to new Skyjack telehandlers.

“We selected the 5K telehandler because its design and reliability make it one of the most requested pieces of equipment in our fleet. Its high visibility makes it the perfect ambassador for this campaign, helping us boost awareness and support our fundraising goal of $150,000 in 2026,” said Rod Lentino, Director of Rental Equipment, Cooper Equipment Rentals.

This transition is part of Cooper’s broader commitment to ensuring the “Golden Equipment” campaign continues to make a significant community impact, according to the company.

“At Cooper, valuing people is at the heart of everything we do - our team, our customers, and our communities,” said Darryl Cooper, President of Cooper Equipment Rentals. “This campaign reflects that belief. And partnering with another Canadian company to support mental health makes this next chapter even more meaningful.”

A partnership rooted in Canadian values

The new partnership with Skyjack highlights the power of Canadian businesses coming together, according to Cooper. “[We are proud] of their heritage and deeply committed to supporting the communities they serve.

“When we considered who we wanted to collaborate with for this Cooper Cares initiative, Skyjack immediately came to mind,” said Antonia Edwards, Director of Marketing, Cooper Equipment Rentals. “Working with like-minded Canadian companies that share our values means a great deal to us. Skyjack embraced the opportunity and went above and beyond - helping us customize the machines and ship directly from their manufacturing facility in Mexico to our branches.”

“It was clear from the start that two great Canadian companies were meant to bring this idea to life,” added Malcolm Early, Vice President of Marketing, Skyjack. “Choosing the perfect color match for the equipment sparked real excitement at Skyjack, especially among our production team, who were eager and proud to support this project. We wish Cooper success with this year-long fundraising campaign and look forward to following along on social media.”