CES targets European growth

CES Power Photo: CES Power

CES Global, the European division of US-based CES Power has said it will continue to seek further add-on acquisitions in areas of strategic interest as it targets an increased market share in Europe.

The announcment follows its deal to acquire ABird and APEX Generators power rentals business for £23.25 million from HSS Hire, which was announced last month. 

CES said the “strategic acquisition” will expand its capacity in the UK and Ireland while also helping to accelerate its growth across Europe. 

It follows 10 previous acquisitions since being acquired by Allied Industrial Partners in 2021, three of which were in Europe.

It first entered Europe in September last year with the purchase of Euro Touring Power (ETP), an Ireland-based provider of power and air conditioning equipment.

The company followed this up with the acquisition of temporary power specialist Fourth Generation in the UK in January. 

Greg Landa, CEO of CES Power, said, “CES Power entered the European market in 2023 and we continue to see strong demand for our unique service offering. The addition of ABird/Apex will allow us to meet that demand throughout the UK and bolster our presence across Europe and ultimately the globe.

“ABird/Apex has a reputation for quality equipment and service, which made it a fit for CES Power’s global expansion efforts. We look forward to continuing to serve its customers under the CES Global brand.”

The company has also confirmed that the businesses, which will become part of the CES Global brand, will be led by Ailsa Webb, who assumes the new role of CES Global managing director, Europe.

Webb, added, “We are pleased by the great strides we have made with the support of HSS, and we are now excited to introduce new offerings and expand our footprint with CES Global. Our customers will benefit from the additional resources we can now provide as a division of a global leader in engineered power, HVAC and technology solutions.”

Bradford Rossi and Philip Wright, co-Founders and managing partners at Allied said the acquisition of ABird/Apex is a transformative step for global expansion,”The demand for integrated service offerings for complex power, HVAC and technology solutions for use in industrial projects, live events, and entertainment continues to grow significantly across Europe and this acquisition positions CES Power to deliver for our high-quality customer base.”


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Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail: [email protected]
Lewis Tyler
Lewis Tyler Editor Tel: 44 (0)1892 786285 E-mail: [email protected]