Cat dealer acquires in Utah

Photo: Wheeler Machinery

Caterpillar dealer Wheeler Machinery Co. has acquired Utah-based rental company Diamond Equipment & Tool Rental. No financial details of the transaction have been disclosed. 

Salt Lake City-based Wheeler said the strategic move “significantly expands” its Rental Store division and offers an”enlarged footprint and enhanced product offering.”

The move means the company now has a network of 18 locations across Utah from Wasatch Front and Ogden to Lindon in the west of the state.

It also expands its fleet, with the combined operations offering a portfolio of Cat machines from large to small and a wide range of tools and equipment from more than 70 brands. 

Wheeler said the combination of the companies creates “one powerhouse provider of short- and long-term rentals across a huge variety of tools and equipment” and provides customers with greater accessibility and convenience.  

Kyle Rigby, director of rental, Wheeler Machinery Co, said, “We are thrilled to welcome the talented team and loyal customers of Diamond Rental. This acquisition represents our deep commitment to providing unparalleled service and the most comprehensive selection of rental equipment in Utah.

Following the deal, new signage is going up and employees, trucks, and equipment are being outfitted with the Wheeler Cat Rental Store logo.

Rigby added, “The new brand signifies the strength and reach we have achieved through this acquisition. We are confident that The Cat Rental Store will continue to be a trusted partner for the rental equipment needs of Diamond’s valued customers.”