In a cash flow crisis, what options do rental businesses have?

Jeff Eisenberg

20 January 2026

Refinance, reschedule or restructure? Veteran rental consultant and investor Jeff Eisenberg takes a look at the options open to rental companies suffering from a cash flow crisis.

Rental companies seem to be built with the assumption that rental markets will grow indefinitely. An unpredicted downturn can bring on a crisis where the company runs out of cash and can no longer make its debt repayments. What are the rescheduling, refinancing and restructuring options for rental companies? How…

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