Canadian Rental Association creates bilingual branding

The Canadian Rental Association (CRA/ACL) has launched a new bilingual logo and visual identity, with the maple leaf - one of Canada’s most recognized symbols - at the heart of the new design.

The association said that the logo has changed but its purpose was unchanged, to support, connect and advocate for rental businesses across the country.

The logo also incoorporates both English and French for the first time, reflecting the association’s commitment to serving members in both official languages and strengthening its role as a national organization.

Image: CRA

“This new logo represents more than a refreshed visual identity,” said Melanie Misener, executive director of the CRA.

“It reflects who we are today: a modern, professional, and proudly Canadian association dedicated to advancing the interests of rental businesses across the country while continuing to provide value, advocacy, education, and connection for our members.”