Opinion: the real measure of value in equipment rental
16 April 2025
Brian Cornett, chief operating officer at the UK’s Nixon Hire, argues that price is no longer the key consideration in rental, with long-term service, predictive data and tailored solutions now being the key factors for customers.
In the equipment rental industry, pricing has long been the battleground for competition. But as the market evolves, providers are facing a new challenge: how to differentiate beyond price alone.
The traditional model offering reliable, well-maintained equipment at competitive rates is no longer enough. Customers now expect expertise, seamless service,…
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