Besl buys into Genie machines and service

By Euan Youdale27 September 2019

Germany-based, family-run rental business Besl has taken delivery of Genie scissors and boom lifts. The GS-69 DC scissor lifts, articulated electric Genie Z-33/18 and hybrid Genie Z-60 FE boom lifts will operate from locations in Stammham near Ingolstadt and Garching near Munich in Bavaria.


From left: Ralf Besl, managing director, Besl; Natalie Besl, managing director, Besl; Natalie Bayerlein, authorised signatory & commercial and personnel management, Besl; and Markus Happ, Genie strategic accounts manager Germany/Austria/Switzerland.

Besl also chose a five-year Full Service Genie Service Solutions (GSS) contract. Genie will proactively schedule and perform the service inspections and take care of any repair works needed to ensure all corresponding equipment is operating effectively. Hueseyin Sari, technical service manager & technical trainer Germany, Austria and Switzerland, said, “The Besl team will be able to fully rely on the expertise of the Genie service team, while they focus on other operational matters important to their business. This is an exciting opportunity to demonstrate the effectiveness and benefits of outsourcing service work to the Genie service team in the German market.”

Apart from the cost factor, the family-owned Bavarian rental company also opted for a GSS contract due to the rapid evolution of technology in the latest generation of access equipment. Natalie Bayerlein, commercial manager, BESL, adds, “Mobile Elevating Work Platforms are becoming increasingly specialised. For rental companies, this implies the constant need to adapt to new technologies. That’s why we chose to hand over maintenance and repairs to Genie specialists, who we have a great experience with, in our region.”

For Besl, increased machine utilisation and more time for its own team to focus on their jobs are other advantages of GSS: “We are expecting higher machine availability, more days of rental per machine and reduced machine downtime,” says Natalie Bayerlein. She continues: “For example, when a machine returns from rental, we have defined procedures and quality processes where time is a key factor. In the past, machines often used to have to wait in the workshop for testing, and possible repairs, because our technicians didn’t have time to handle them. With GSS, now we can focus on the quality of the customer service that we provide to end-users and business partners.”


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