18 March 2008
This analysis is the first of a regular series of finance articles that Jeff Eisenberg will be writing forInternational Rental News. The IRN100Financials will be updated again in six months time, creating benchmark figures that will allow us to track the performance of the industry over time.
In addition, he will be reporting more regularly on some specific financial issues – for example, the details of a single acquisition, looking at one particular financial ratio, or providing a detailed financial report on a single company.
Jeff has spent twelve years in the rental industry.He started and led Genie Financial Services Europe, providing finance for large and small rental companies all over the world, and since 2000 has occupied senior positions in a number of European rental companies.
He now runs Claremont Consulting, a company he established in 2004 to advise rental companies, finance companies, private and institutional investors and equipment manufacturers.
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