Bell appointed as JCB’s South African dealer

British equipment manufacturer JCB has appointed Bell Equipment Sales South Africa (BESSA) as its official distributor for the region.

From May 1, 2021, BESSA will provide sale, distribution and support services for the manufacturer’s full range of construction equipment.

The company, which also manufactures its own articulated dumper trucks, was established in Zululand in 1954 and now operates in over 80 countries. With more than 150 offshore distribution outlets and a global staff of around 3,500 employees, BESSA was described as a key distributor for JCB’s equipment in the South African market.

Andrew Boyers, JCB General Manager Africa, said, “We are delighted to have a dealer of Bell Equipment’s calibre to represent us in South Africa.