ARA aims to fill workforce pipeline with those who are ‘Born for This’

Jenny Lescohier Editor, Rental Briefing

25 March 2024

Everyone knows someone who just naturally knows how things work and how to fix them. There’s a desperate need for that skill set in today’s world, particularly in the North American equipment rental industry, and the American Rental Association is trying to do something about it.

That’s why the ARA launched a new workforce development campaign – titled “Born for This” – at The ARA Show 2024, held February 19 – 21 in New Orleans.

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