Ailsa Webb, CES Power: “with 60,000 people going to see an artist, it just has to work”

Ailsa Webb, the president of CES Power in Europe, is managing acquisitions and a diversification of the business. She explains the strategy to IRN’s Murray Pollok.

As consumers, not many of us enjoy the effects of dynamic pricing, but there can sometimes be indirect benefits for rental businesses. For CES Power, the Las Vegas-based power specialist, higher ticket prices help sustain the festivals and artist tours that are a big part of its business.

“That helps…

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Murray Pollok Editor, International Rental News Tel: +44 (0)1505 850043 E-mail: [email protected]
Ollie Hodges Vice President, Sales Tel: +44 (0)1892 786253 E-mail: [email protected]
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