Sammons creates new US rental business

By Murray Pollok07 October 2021

Sammonds Enterprises – owner of Briggs Equipment in the US and UK – has split out its general equipment rentals activities from its industrial forklift business to create a new rental company in the US called SitePro Rentals.

SitePro, which is part of Sammons Industrial, is launching with nine locations in Texas, Louisiana and Georgia and will be led by former CNH Industrial and United Rentals executive Tim Rule.

Sammons said the new business will be a “disruptor, with a value proposition built around service, customer relationships and technology.”

Darron Ash, CEO of Sammons Industrial, said separating equipment rental from material handling would provide the required focus; “We see equipment rental as an attractive and growing market and are committed to investing in the long-term success of SitePro.

“In addition, we’re really excited to have an innovative leader like Tim Rule leading the business.”

Rule joined Sammons Industrial in 2020 and becomes President of SitePro.

SitePro intends to expand its branch footprint in 2022 with new locations in Dallas/Fort Worth, Atlanta, and other markets in North America.

Sammons said the new business would carry “top equipment brands” and be managed by a team of rental industry veterans, using telematics and mobility technology to provide customers with tools to manage fleet and increase uptime.

“SitePro’s operating model and value proposition are built around addressing customer pain points and improving uptime,” said Rule.

“Since we’re building the company from the ground up, with all new systems and technology, we’re not encumbered by outdated legacy systems and processes like other industry players.

“As a result, we’re able to combine our understanding of customer needs with cutting edge technologies to create an industry leading customer experience.”

Briggs Equipment generated revenues of around US$364 million in 2020, placing it at number 40 in the IRN100 list of the world’s largest equipment rental businesses. Around 85% of its sales are related to material handling equipment.

Revenues in North America – combining both material handling and general construction equipment – were approximately $176 million.

MAGAZINE
NEWSLETTER
Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
Construction’s first universal standard for reporting emissions
International coalition establishes new method of accounting for carbon emissions 
Boels orders 600 Atlas Copco compressors
Order includes plug-and-play, electric-powered portable compressors for low emission zones
New company to oversee Doosan and Hyundai Construction
A new company, Hyundai Genuine, has been set up to oversee Doosan and Hyundai Construction
CONNECT WITH THE TEAM
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail: murray.pollok@khl.com
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: simon.kelly@khl.com
CONNECT WITH SOCIAL MEDIA