European Rental Awards shortlists announced

The shortlists for the 2021 European Rental Awards have been chosen by the judges. The panel assessed more than 74 submissions - one of the largest number in the history of the awards -  including 23 for product of the year and 21 for the best digital innovation.

The awards are jointly organised by the European Rental Association (ERA) and International Rental News (IRN).

The winners will be announced at the awards ceremony to be held during the European Rental Association’s annual convention in September or October this year, at a date and location to be confirmed.

The shortlists are:

Small rental company of the year (<€15m revenues)

  • Elavation Platforms (UK)
  • PSM Plant (UK)
  • Noleggio Lorini (Italy)
  • Vertex (Russia)

Large rental company of the year (>€15 m revenues)

  • Ardent Hire Solutions (UK)
  • LoxamHune (Spain)
  • Sunbelt Rentals (UK)
  • WeRent (Italy)

Rental product of the year

  • GenQuip Groundhog – Unisex solar hybrid toilet
  • JCB – 525-60E Electric Loadall
  • Niftylift - HR15NE electric boom
  • Nixon Hire – Solar Pod
  • Trime – X-Solar Hybrid LED lighting tower

Best digital innovation

  • Ardent Hire Solutions – Ardent digital platform
  • Mollo Noleggio - Rental document digitalisation
  • Spartan Solutions – PROPHES predictive analytics
  • Sunbelt Rentals - Sunfest virtual festival
  • Trackunit – Trackunit Kin for non-powered assets
  • Zeppelin Rental - customer eProcurement interface 

ERA Technical Committee Award
(Judged by ERA’s Technical Committee)

  • Genie
  • JCB
  • Manitou
    (Note: this award is not based on submitted entries, but on committee choices.)

Sustainability Committee Award: Best Safety Innovation
(Judged by ERA’s Sustainability Committee)

  • Ardent Hire
  • Kiloutou
  • Wacker Neuson

Rental Person of the Year

  • Will be announced during the awards ceremony.

Lifetime Achievement Award

  • Will be announced during the awards ceremony.

The judges said the entries reflected many of the key trends in the rental sector, including the response to Covid-19, sustainability and digitalisation; “It was fantastic to see so many entries during a period of challenges for the rental sector.

“It was clear from the entries that the rental industry has responded to the pandemic with enormous flexibility, innovation and – in many cases – a genuine commitment to the health and wellbeing of their employees and customers, including the free donation of machines to help on Covid-related projects. Many of the entries were inspiring.

“The number and high quality of entries in the digital innovation category demonstrated that Europe’s rental companies and technology specialists have accelerated their digital programmes.

“Likewise, the focus on the development of more sustainable equipment was reflected in many of the product of the year entries. All five of the shortlisted products are electric or hybrid machines.

“We thank all the companies who submitted awards and look forward to celebrating the shortlisted companies, and the winners, at the rental awards dinner later this year.”

The judges were:

  • Pierre Boels, ERA President & CEO, Boels Rental
  • Peter Douglas, CEO, IPAF
  • Bernd Holz, Managing Director, Ammann Group
  • Murray Pollok, Managing Editor, International Rental News
  • Dan Vorsholt, CEO, GSV Materieludlejning
  • Non-voting chair of judges: Michel Petitjean

Visit the following websites for updates on the date and location of the ERA Convention and awards dinner:


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Ollie Hodges Publisher Tel: +44 (0)1892 786253 E-mail: [email protected]
Lewis Tyler
Lewis Tyler Editor Tel: 44 (0)1892 786285 E-mail: [email protected]