Can sustainability be profitable for rental companies?
17 June 2022
The third ‘P of sustainability - after planet and people – is profit. Andy Wright argues that rental pricing discipline needs to improve if the industry is to prosper in the long run - and highlights the important difference between cost and value.
Guess what? Making a healthy profit isn’t something to be ashamed of.
According to Andy Wright, the rental industry as a whole has to improve its pricing discipline.
You could be forgiven for thinking it is if you were to listen to certain segments of the media. But in building…
STAY CONNECTED
Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.
Calculate the total cost of ownership and
CO2 output of construction machinery
using the European Rental Association’s
online, free-to-use calculators.
CONNECT WITH THE TEAM
