All Interviews & Profiles Articles

New head of KHL’s Content Studio discusses how people make decisions on what to buy
Jon Abrahams describes why industry stalwarts and disruptors alike should consider adding content marketing to their business strategies
Interview: Instagrid eyes rental in portable power push
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Portable battery packs proving attractive for rental
Is Herc’s acquisition of H&E a good deal?
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Why did Herc swoop for H&E?
PODCAST: SAIA President on the scaffold market and strategic plans
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Mike Bredl sits down with SA to discuss the SAIA’s new initiatives and how the industry could play out this year
PODCAST: Kubota Execs Talk Autonomous Tech at CES 2025
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Todd Stucke and Brett McMickell highlight the technology behind the company’s smart autonomous solutions
Recruitment: one UK rental company’s approach to attracting talent
How does Smart Platforms attract and retain young workers?
Interview: Continest eyes growth for its foldable containers
How is the company expanding into rentals without competing with its customers?
Podcast: Irdeto on how tech can improve rental efficiency
What emerging technologies are set to transform the rental sector in the coming years?
Meet Stuart Dean, the next CEO of Kennards Hire
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Successor to Bill Whitehouse becomes CEO in April this year
Interview: Why United Rentals is making its Bauma debut
What role do sustainability and innovation play in United Rentals’ offerings at Bauma?
Airships for construction have failed before. Could they take off this time?
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A handful of companies are attempting to build airships specialising in lifting and carrying loads for the construction industry. 
Intervew: Ruthmann and the world’s largest truck mounts
Uwe Strotmann, managing director of Ruthmann, gives the lowdown on the latest developments in the fast-evolving truck mount market.
Interview: How Cramo plans to reclaim “leading position” in Latvia
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The company, which has three depots in the capital city of Riga
GAM’s Reviver plant promises sustainable solutions to customers
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GAM says its new equipment refurbishment plant will extend machine life and reduce fleet CapEx
Zeppelin Rental: Driving the energy transition
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Through its new ecoSolutions brand, Germany-based rental leader is making its entire range of climate-friendly, energy-efficient services available
Interview: CPA President Brian Jones has his eyes on the future
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Profitability, decarbonization, young workers entering the workforce and more are top of mind for this industry veteran
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