Uperio founder: How ESG commitments can boost rental profits for tower cranes
25 July 2025
To Philippe Cohet, president of the French rental association DLR and founder of tower crane rental specialist Uperio, cranes are “the Ferraris of the jobsite.” And yet, he says, these vast pieces of equipment end up renting out at lower rates than other construction machinery. In a keynote presentation to the International Tower Cranes conference last month, he argued crane rental firms should leverage the long lifespans of their equipment to reposition the way crane services are marketed and priced. Alex Dahm reports.
Philippe Cohet, Uperio founder and board vice chairman, speaking at the 2025 ITC conference in Rome, Italy. Photo: Joe Mather/KHL Group
The tower crane industry must urgently address a disconnect between the essential services it provides and the limited financial returns it generates, said Philippe Cohet, president of the French rental association DLR and founder of tower crane rental specialist Uperio.
Speaking at the International Tower Cranes (ITC) conference in Rome…
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