The changing role of construction equipment dealers
28 November 2022
In an age when major equipment buyers source directly from OEMs and where the ‘right to repair’ movement is trying to liberalise the repair and maintenance business, construction equipment dealerships may feel they are being squeezed on all sides. KHL’s Lucy Barnard finds out what the modern dealer does and what role it will play in the future.
Vesa Valtonen stands in front of a fleet of JLG access platforms at the Mansen Mörinät trade show in Pirkkala, Finland, and scans the lot for potential leads.
As a sales director at Rotator Oy, one of the country’s most venerable and successful equipment dealers, Valtonen is in a…
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