Change Starts Here.

01 May 2022


“If I were an adult, I would care for the environment a lot more than grown-ups do today - we need to make the world better! I worry that one day I might not be able to play in the forest anymore.”

These words from seven-year-old Siri Riutta echo the concerns of millions of children across the world.

Like Siri, caring for the environment comes natural for the younger generation. Their call for action to the older generation, that today holds the power to decide how to combat climate change, is real and at Volvo Construction Equipment (Volvo CE) we listen and acknowledge the vital role we have to play to drive the change needed. What’s more, we owe it to Siri and to future generations. We are probably the last generation that can make a real difference and build the world we want to live in, rather than the world we are left with.

Carl Slotte, Head of Sales Region Europe at Volvo CE, says: “First of all, I am extremely proud to work for a company, like Volvo CE, that has ambitious and concrete sustainability goals. As one of the leading companies in our industry we have a responsibility, and we take it. Our climate targets are clear: from 2040 we shall have 100% fossil fuel free vehicles across the Volvo Group and reach net zero value chain greenhouse gas emissions.”

As an enabler and platform to drive the message of change, Volvo CE has launched a new marketing campaign, Change Starts Here. This new marketing approach has two main purposes. The first is to take the lead in driving change within the very important areas of sustainability, electromobility and services and to encourage all our stakeholders to join to take action. And the other is to demonstrate to customers how we are transforming our industry through our offering within these three key areas – and to do so while giving them an equally good experience of these messages no matter if they engage through a virtual or physical platform. That is what the omnichannel approach is about – coupled with the red thread of sustainability, electromobility and services.

So let’s demonstrate the action we take:

  • We live in a world where sustainability requirements are increasing by the minute. Electromobility is key when you want to be able to compete. At Volvo CE, we have the widest range of commercial electric machines of any OEM that can move your business forward.
  • Proof of our commitment to drive electrification in partnership is the cooperation with the FIA World Rallycross Championship, which gives us a global platform to demonstrate the potential of electric power across industries.
  • Our recently launched CO₂ Reduction Program is another way we are looking to help customers tackle their carbon footprints.
  • Change starts with people. So when we heard that many girls give up on their engineering dreams at a young age, we decided to inspire and encourage them through a series of engineering workshops.

We have a real opportunity to make a difference together, and to build the world we want to live in; for us, for Siri and the future generations, customers, suppliers, policymakers. Let´s do this together! Change Starts Here.

Delivered directly to your inbox, International Rental Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Latest News
ABLE receives increase on asset-based loan
New York-based ABLE Equipment Rental receives increase on existing asset-based loan in order to grow fleet and footprint 
Wacker Neuson joins digital logistics platform
German manufacturer partners with contractor and investsor in the Sequello platform
Bobcat launches used equipment programme
‘Bobcat Certified’ scheme to ensure reliability of pre-owned equipment launches in Europe  
Murray Pollok Managing Editor Tel: +44(0)1505 850 043 E-mail:
Simon Kelly Sales Manager Tel: +44 (0) 1892 786 223 E-mail: