Liebherr partners in online used marketplace

By Hannah Sundermeyer10 January 2023

Liebherr and its dealers will sell used machines, attachments and spare parts for certain products via a new online trading platform being developed in partnership with software-as-a-service provider Krank.

Krank founder Mark Turner (left) with Liebherr’s Alexander Sattler

The platform - to be launched in the first quarter of this year - will cover the sale of used mining, earthmoving and material handling machines, mobile and crawler cranes, tower cranes, maritime cranes, concrete technology and corresponding used attachments and spare parts.

The marketplace will be a Krank-developed platform that allows Liebherr sales partners worldwide to manage their used equipment sales processes – and market them online.

“We were looking for an expert in creating marketplaces for used construction equipment – and Krank is the stand-out partner,” said Daniel Hecker, business development sales, Liebherr-EMtec GmbH.

“With the relaunch of the marketplace, we will have a central platform for our global used equipment business. Customers will be able to independently search our virtual marketplace for the used equipment they need, while our sales partners will register and manage their used equipment via the platform and its associated apps.”

UK headquartered, Krank enables customers to manage the sale process and keep direct control of their business network and data. 

“The marketplace will bring together on a single platform the entire supply and demand sides of our used equipment business,” Hecker continued.

“It will have the ability to combine Liebherr’s strengths of personal advice and customer relationships with the much greater visibility a global digital marketplace offers.”

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